The 2020 Census Outreach Campaign was multifaceted, diverse, and designed to motivate the public to respond to the 2020 Census.PICO Studio produced audio for over 120 unique radio and video spots in 18 languages for TDW+Co, targeted at the Asian language speaking audience. PICO handled all aspects of audio production, including talent management, cultural consultation, localization support, and subtitling.Learn more about our Localization Capabilities HERE (this should be a link to our deck).
The CDC’s Department of Health and Human Services’ Covid-19 Public Awareness and Vaccination Campaign was a large-scale paid public education effort to provide clear, accurate, and actionable information about how to combat the spread of, and get vaccinated against, Covid-19.PICO Studio produced over 150 unique radio and video spots in 14 languages for TDW+Co, targeted at the Asian and Pacific Island language-speaking audiences. Spots were produced as needed in response to the ongoing needs of messaging during the pandemic and trafficked nationally. PICO handled all aspects of audio production, including talent management, cultural consultation, localization support, and subtitling.Learn more about our Localization Capabilities HERE (this should be a link to our deck).
The CDC’s Department of Health and Human Services’ Covid-19 Public Awareness and Vaccination Campaign was a large-scale paid public education effort to provide clear, accurate, and actionable information about how to combat the spread of, and get vaccinated against, Covid-19.PICO Studio Seattle produced over 150 unique radio and video spots in 14 languages for TDW+Co, targeted at the Asian and Pacific Island language-speaking audiences. Spots were produced as needed in response to the ongoing needs of messaging during the pandemic and trafficked nationally. PICO handled all aspects of audio production, including talent management, cultural consultation, localization support, and delivery to multi-platform specs.Learn more about our Localization Capabilities HERE (this should be a link to our deck).
PICO provided voice talent casting in 5 languages, translation services, VO recording, VO versioning and sync across multiple languages, and all post mixes for these 15 spots for US Bank. We also created this piece of custom music, used across all spots for the "Rebuild" campaign. Contact us today to see how we can help you get your multilingual projects done with great results.
PICO provided voice talent casting in 5 languages, translation services, VO recording, VO versioning and sync across multiple languages, and all post mixes for these 20 spots for the WA State Dept. of Licensing. Contact us today to see how we can help you get your multilingual projects done with great results.
We recently had the pleasure of helping Seattle Public Library create an animated vid for their Summer of Learning Initiative. We took their approved art assets and made the most of them. We did VO casting for a diverse group of kids and grown ups, had a great time combining the various voices with the characters to tell this story, added our favorite PICO library track of all time, and gave it to SPL to share on their platforms right before the 2021 school year let out!
Who doesn't love vintage surf tones?? This post-scored custom track complements the starts and stops of this Apple TV spot. PICO is proud to have worked on Music, Sound Design, and Post Mixes across multiple LOB's for Apple.
The team at C+F came to us with a great idea for this jingle. Drawing on our experience with character voices and custom music arrangement, we developed their idea from a phone recording into a fully realized ensemble, giving unique voices to their newly developed iconography for Sound Transit.
Taco Bell sent this animation over to us completely final, after they decided it would be cooler with music on it. The ask was for a library track, but why pull a library track that just "sort of fits" when you can entirely post score the whole thing with custom music that hits every fun moment in this :15? So we cooked up a few looks, and this is the one they picked.
We helped to launch Lego Star Wars' "Castaways" title for Apple Arcade with and sound design that utilizes both in-game SFX and PICO-owned sound assets, and a crafty customized music edit of John Williams' iconic "Cantina Band".
For Pabst Blue Ribbon's 2022 / 23 campaign, our friend at DNA came to us with their lyrics and visions of a classic vintage sounding jingle. After demo-ing a few, we landed on this direction together, put it down on some 2-inch tape, and delivered a jam straight out of Burbank in 1982. Deliverables also included a 2-second version, to be used across other campaign collateral.
PICO has handled all audio production on these spots for the NBA2K21 and NBA 2K22 titles for Apple Arcade-- VO casting for the announcer roles, music editing, sound design (utilizing both in-game assets and PICO-owned sounds), and post mixing. Here's the larger than life mix for NBA2K21.
We developed this custom track to be used across multiple pieces of video collateral for Once Upon A Farm. Our goal was to create a piece of music that was warm, active, and upbeat to complement their messaging geared towards parents. Then, we added a few sound design touches to complement BUCK's active and super fun animation, we chose the best takes from Jennifer Garner's VO recordings, and we put it all together across an ongoing campaign.
Some of our favorite projects to work on involve the seamless integration of music and sound design, working together towards an engaging outcome. For this set of 3 x :15's, each creators' piece had its own unique look and tone. We developed custom music for 2 of the spots, and created sound design to complement every moving thing in these very active spots, while making sure the sounds were separated enough to not be overwhelming.
We're proud to have partnered with Redfin on Audio Post for all of their recent video marketing collateral for the Redfin App. We provide customized music edits, sound design to complement their animations, and mixes to broadcast and web spec
PICO handled custom music and all sound design for these awesome 80's cartoon vibe spots for Rainier Beer's ReWild the Rainiers campaign. Here's the :30 spot. Our work on this campaign across multiple deliverables helped contribute to a 53% increase in brand recognition and a 63% increase in unaided awareness.
What started as an entirely in-house passion project experiment for PICO has grown into a YouTube channel with 50,000 subscribers and over 65 million views. Koala and Giraffe are 100% created, voiced, animated, and produced by the PICO team. This channel is the ongoing exercise that keeps our things fresh here, and it's via our work on Koala and Giraffe that we're able to offer this same level of fun loving creative to our commercial and industry clients.
Full suite audio post for any project, with a team approach
Full suite audio post for any project, with a team approach
Demos for days. Composers at the ready. We've custom scored everything from national spots to games to documentaries.
De-noise, EQ, and overall improvement of existing dialog
Sonic branding creation, driven by research and supported by results
Our team can take rough concepts and bring them to life in a song
Edit & sync VO in any language, with guaranteed accuracy
Professional, fully vetted VO talents in any language
Give us any track and we'll make it fit any edit like a glove.
Curation, creative exploration, and music licensing
World class mixes. Audio finishing to any specs
Library pulls available upon request
Attend & direct mix sessions remotely, in HD audio
Attend & direct VO sessions remotely, in HD audio
Award winning sound design to punch up any project
High quality localization in any language. Meaning for meaning, not just word for word.
Custom auditions in any language
Come on by our Seattle or LA studios
Video editing, GFX, captioning
Founded in 2007 by Ellis Hawes and Lucas Field, we started as a group of musicians, producers, and sonic engineers who were really good at one thing: telling stories through sound.
Since then, we’ve grown our scrappy upstart into one of the most respected audio houses in the country, and become a trusted production partner in the process — someone our clients can turn to when the final product needs to be perfect. We won that trust by working hard, staying organized, and never compromising on quality.
That’s how we came to deliver some of the most important messaging of our time — campaigns that bridged the nation, like the 2020 Census and the CDC’s Covid-19 Safety and Vaccination initiative.
Now we want to do the same for you. Together, we can amplify your message and tell stories that cross borders.
"Ellis and the PICO team have been great partners going on 7 years and running. They bring to life the meaning of what a true partnership looks like, and the time and effort it takes to execute at the highest level of quality. Their reliability, attention to detail, resourcefulness, and professionalism provide the dependability that we need in our fast-paced, ever-changing environment. It’s knowing that you can trust PICO to represent your interests in the same way you would handle the task yourself, and for that, we are grateful for our work together."
Tim Wang, Owner - TDW+Co
"Working with Pico Sound is always a pleasure - It’s truly a creative and collaborative process in unearthing the exact sound and music pairings to enhance our creative endeavors"
Camille Chu, Creative Director - BUCK
"As a voiceover talent, I love working with PICO sound. The producers and engineers at the studio are professional and the best in the business. I'm always excited to see their names pop up in my inbox."
Maria Pendolino, Voice Talent
“Whether it’s a track that infuses the perfect energy to our spots, a custom jingle, or an audio post session to get the mix sounding just right, the PICO team has taken great care of our agency and its clients over the years. They get us and our creative vibe instantly, collaborate seamlessly with our internal and external partners, and always blow us away with their range in options.
Steph Huske, Senior Producer - Copacino + Fujikado
“Pico is magical! They elevate every project they touch and are simply a pleasure to work with!”
Nicole Harmon, Director of Brand Content - Taco Bell
"I have worked on numerous projects with PICO for almost 10 years. Throughout all the collaboration, requests, rounds and revisions, they have consistently delivered superior, high quality work. They can elevate an ordinary edit into something exciting and memorable with custom tailored details that help enhance the whole mood of a piece. They match creative ability with technical know-how, ensuring files are delivered to spec for digital and broadcast. They make my job as a producer and editor easier."
David Drori, Senior Video Editor - Redfin